SUCCESS STORY QUICK WINS
James Taylor ran a very successful business focusing on offline events in the music industry — but he wanted to grow by leveraging the power of the Internet. A virtual summit seemed like the perfect strategy.
HOW HE USED VIRTUAL SUMMIT MASTERY
James already had a strong background in marketing and had a large email list of 90,000 names, but wanted to create a very targeted sub-segment. The Online Guitar Summit was born!
The summit generated 10,000 subscribers, giving James a great base to market his future courses to. He’s also been targeted by numerous potential JV partners and sponsors who are interested in their own summits.
“I now plan on running my second Summit in December for one of my other businesses… I couldn’t have done it without you.” – James Taylor
• Freebie seekers sometimes have trouble judging value of the summit. Don’t be surprised if they are more to deal with than your paid customers!
• A summit can become its own business model. Think beyond just ONE summit!
• Niche down until it feels uncomfortable. “That’s the point you know it’s probably right.”
VIRTUAL SUMMIT MASTERY IS CURRENTLY CLOSED
Join the wait list now to know when Virtual Summit Mastery reopens (and get my epic VSM Blueprint PDF for free).