SUCCESS STORY QUICK WINS
ABOUT CODY LISTER
Cody Lister had a successful business as a paid traffic expert, but wanted to expand into content marketing and try something different. He pushed himself out of his comfort zone by committing to creating a summit.
HOW HE USED VIRTUAL SUMMIT MASTERY
Cody saw the success that other VSM students had had, and was hooked. He implemented all the strategies in the program, and it was “smooth sailing,” despite being an interview newbie.
Not only did Cody establish himself as an expert in content marketing, he also forged strong relationships with some “big names.” His summit generated 10,000+ new subscribers and over $56K in revenue.
“Just do it, you’ll watch other people launch summits around you but you’ll sit on the sidelines wondering, what if?” – Cody Lister
Who are you and what’s your business (after VSM)?
My name is Cody Lister and my primary business is lead generation (paid traffic) for established small and medium-sized businesses.
What were you struggling with the most before you joined Navid’s VSM? What did your business and life look like?
I wasn’t really struggling with much besides wanting to grow my email list even faster than I was.
Why did you want to host a summit and why was it the best way for you?
I wanted to host a summit because I wanted to position myself as a content marketing expert and to try something new. There are plenty of ways to make things work, just pick one and execute on it. VSM helps you plan out your execution steps for launching a summit. It’s the go-to program for launching online summits.
Why did you join VSM (and not other courses)? What was your thought when you first found out about VSM? Did you do any research before you purchased?
I joined VSM because I like Navid and felt he would give me a real roadmap for further growing my digital product sales with a virtual summit. I saw the success his other students had and I was hooked. From that point forward, I knew I wanted to launch a summit in the content marketing industry. I didn’t need to do any research because VSM is the only summit program worth buying on the market.
What are some specific strategies, tactics or pieces of advice you learned in VSM that helped you create a successful (and profitable) virtual summit?
I used all the strategies in the program and found the interview advice particularly helpful, since I was an interview newbie.
What specific results (email subscribers, revenue from all access pass, upsells, affiliate promos etc.) did you get by implementing what you learned in VSM? The more specific you can be here the better!
I added at least 10,000 new email subscribers and over $56,000 of revenue from All Access Pass sales by implementing the affiliate outreach and sales funnel tactics taught inside VSM.
From start to finish, how long did it take you to put it together? And was it worth the time you spent?
It took me a month and a half to put the summit together. It’s a lot of work but if you don’t mind the hustle, then it’s worth the time.
What was the cost of putting together your summit?
I spent about $15,000 on my summit from design costs of $5,000, $6,000 of ad expenses and $4,000 of CRM fees, WordPress plugins, etc. That excludes affiliate expenses.
Did you face any big challenges in your journey to create, promote and launch your summit? How did VSM and the community help you overcome them?
Nope, it was smooth sailing for the most part. Identifying and getting affiliates on board took a lot of work.
How did you feel when you made your first sale from the summit?
Pretty great. It was a glorious week. I flew to Portland, Maine the night before my summit started and just walked around the town with a big fat smile on my face in between a few last minute interviews (we had over 70 1-on-1 interviews).
How has hosting this virtual summit changed your business and life?
It gave me a top-notch digital product that I can put on evergreen launch mode and keep using over and over as free content. I forged a ton of new relationships as a result of my summit. It put me in touch with people that I would have had to cold sell, as opposed to befriending them naturally through a summit interview.
Were there any surprises that resulted from hosting your virtual summit that you didn’t expect at first?
Some of our videos were out of sync, which was a real struggle to resolve last minute and required a lot of extra time on editing.
I forged new relationships with friends like Sujan Patel, Steli Efti, Aaron Orendorff and others.
What are you most excited about for your business moving forward?
The opportunity to host another summit!
As an active member of the Virtual Summit Mastery program and community, what would you say to someone who’s thinking about joining VSM?
Just do it, you’ll watch other people launch summits around you but you’ll sit on the sidelines wondering, what if? Sign up for VSM and take massive action.
What’s the BEST part of VSM in your opinion and why?
The community is super strong and the course itself pretty much blows every other course online out of the water in content quality and usefulness.
• Summits can be a lot of work, but it’s do-able if you hustle!
• There are plenty of ways to make things work, just pick one and execute on it.
• Don’t underestimate the value of the connections you’ll develop. “I forged a ton of new relationships as a result of my summit.”
VIRTUAL SUMMIT MASTERY IS CURRENTLY CLOSED
Join the wait list now to know when Virtual Summit Mastery reopens (and get my epic VSM Blueprint PDF for free).