About This Interview With Ryan Lee:
In this expert masterclass session (originally featured on Navid Moazzez's List Building School Virtual Summit 1.0), veteran lifestyle entrepreneur Ryan Lee shows you step-by-step, behind the scenes of sending one email per day, and turning into a 7-figure online lifestyle business + massive Q&A.
In This Expert Interview Session With Ryan Lee, You'll Discover:
Key Takeaways From Ryan Lee's List Building School Expert Interview Session:
Your Email list is your biggest asset (9:46)
Why send 1 Email a day (12:00)
Model is GT vs. KT (35:51)
What to Email (40:45)
What to sell and How should Navid set up 1 email a day system (53:24)
Q&A Session from Ryan Lee's Masterclass Interview
Headset Ryan uses is a Sennheiser PC 8 USB for $30-$40+
Focus on 1 or 2 things you are good at and don’t try to hustle doing everything.
Q: Are you giving a Call to Action in these daily emails?
Answer: Yes, but it is a soft sell and sometimes pitches his Freedym membership.
Q: How do you transition from not sending many emails to daily?
Answer: Write a bridge email telling them you are going to start communicating more on your niche topic so stay tuned. You can add a link for people to unsubscribe if they are not interested. Then start sending daily emails.
Q: What are your best KT (Keep Them) ideas?
Answer: People come for the Content and stay for the Community. Include a mini cliffhanger to keep people with stay tuned for what is coming up next.
Q: How often do you clean your email list?
Answer: I clean it every 6 months and do it by who doesn’t open an email in 6 months. It’s not about email list size, more important is relationship with your list. It’s about revenue per subscriber and having an active list.
Key Takeaway: the Money is in the Relationship you have with your list. It’s NOT about the size of your list.
Facebook groups works best because that is where everyone is. You can put the content in facebook group and use it for interaction and traction.
Q: How did you get partners / influencers willing to share their Courses in your membership group?
Answer: My group is active so it makes sense for partners / influencers to share their course to my members to get in front of thousands of buyers and that helps to build their audience (read my ultimate guide to influencer marketing to learn more).
Q: What would you do to get people engaged in your emails again?
Answer: try different subject lines to get them to open your email. Then look to see what they open and what the topic is. Every once in awhile show what you can do and deliver to get them engaged.
Q: How do you build content for your membership program?
Answer: It is a lot of work and building a team to work on creating the content. You could look at content you already have and repurpose it.
Add yourself as a character into your emails so it adds personal story.
Never become dependant on any social media platform, you have to get them on your email list where you have control.
Screen people who ask to interview you to make sure they have a podcast, summit etc.
Q: How do you start with just a Facebook group as your paid membership?
Answer: You can get started with putting all your membership content in your Facebook group. Build your email list and then use the Facebook group. Start with people in your world and friends to find your audience. Don’t try to do all list building strategies, pick 1 that fits you best.
Q: How do you determine pricing for Membership sites?
Answer: Pricing is based on type of niche.
On Pricing: You won’t have a business that is sustainable until you have a way to generate traffic with paid traffic and acquire customers.
If you don’t have a good retention rate of keeping people for 6 months + it will be hard to buy traffic and be profitable with a $5 per month membership.
Unless you have a large email list, Ryan doesn’t recommend doing a membership site less than $20-$25 per month.
Q: How many minimum people do you need before you start an email list?
Answer: just start now and build gradually so your friends and first people on your list can share/refer your email to others to build your list from zero.
Q: Tips for building an ecommerce website?
Answer: Ryan spent a lot on paid traffic right to video sales letters back in the day. Now
he would do a blog post about your ecommerce site topic and retarget them with Facebook Ads about getting a free product or assessment to give people to get them on your email list.
Q: What is good pricing for Membership in Personal development niche that includes Coaching?
Answer: You can charge more because this sounds like a Coaching program. You can do $49-$97 for this.
Be careful of doing weekly coaching calls because people drop off over time. If you are going to do live calls, look to do ever 2 week or 1 time a month. If you are only doing calls for set time like 6 weeks, then it can work.
Ryan is done with his work by about 10am every day in his Lifestyle Business and stresses don’t fall into trap about grinding long days because it’s about life you want to build with your business. It is hard, but you can do it by keeping it simple and focus.
Q: What Ryan Lee’s Day looks like?
7am-10am: Write his daily email, do a meeting with his team, then answer group questions. Work on tasks he has for that day like creating a landing page.
10am-12 Noon: workout and eat lunch
12-3:30pm: Flex time like doing interviews, trainings, coaching calls.
3:30pm: Be home to help out with kids when they get back from school. Evening is free to do what he wants like watch a TV show or Movie, play with kids
Ryan is done by 3:30 pm
Action Steps From Ryan Lee's Expert Interview Session
- Find your creative space where you like to write
- Write emails every morning and Frame it as one-to-one connection emails, sharing your personal stories to build connection with your email list.
- Reply personally to people when they join your email list to engage with them.
- Keep your list interested by using hooks and cliffhangers of what’s coming next with the words “Coming Soon” in your emails.
- Make your Subject line with curiosity/intrigue by putting how you felt or thought in your story. Example is “I thought he was lying...” or “I was a sweaty mess”.
Connect With Ryan Lee Online:
Other Relevant Links & Resources Mentioned:
Now It's Your Turn
There you have it...
Ryan Lee walked you through the business model of sending one email per day and turning it into a 7-figure business (without selling your soul).
What's your biggest takeaway or lessoned learned from this masterclass interview session with Ryan Lee?
Please share your thoughts in the comments section below!
Thanks so much for checking out this masterclass interview with Ryan Lee, I appreciate YOU!
EXCLUSIVE FREE BONUS DOWNLOAD
Download my FREE Virtual Summit Mastery Cheat Sheet PDF to learn more about how you can exponentially grow your email list, influence and revenue by hosting a virtual summit in your niche.
It's so powerful that it helped me and my students generate 100,000's of email subscribers and millions of dollars in sales with our virtual summits in just the past year alone.