About This Masterclass With Nathan Barry:
In this expert masterclass session (originally featured on Navid Moazzez's List Building School Virtual Summit 1.0), ConvertKit founder Nathan Barry shows you 8 marketing automations you need today, including exclusive behind the scenes access to learn how to automate your sales funnel like Pat Flynn + massive Q&A.
In This Masterclass Session With Nathan Barry, You'll Discover:
Key Takeaways From Nathan Barry's List Building School Masterclass Session:
Nathan built a list of 24,380 over 2 years and did $500,000 selling books and online courses based on his skills / experience.
8 Automation Rules to set up today - start simple
Automation #1: The Autoresponder (6:08)
Automation #2: The Automated Pitch (11:10)
Automation #3: Tag Customers (14:18)
Automation #4: Exclude buyers from your Pitch (16:25)
Automation $5: Trigger Actions with a Link (20:18)
Automation #6: Segment Multiple Topics (22:36)
Automation #7: Downsell at end of your Launch (24:46)
Automation #8: Advanced Onboarding (27:46)
Where Some Other Email Service Providers (AWeber, Getresponse, Mailchimp) Lack Compared To ConvertKit
1. Very difficult to give an opt in incentive
2. Subscribers are trapped in lists (no tags)
3. Difficult to create email courses (email sequences)
4. No real marketing automation features
Overall ConvertKit is perfect for lifestyle entrepreneurs, digital nomads and anyone who's interested to start a lifestyle business they can run from anywhere in the world (I also wrote an in-depth guide about my approach to lifestyle design here you can check out).
Nathan says ConvertKit has the power of Infusionsoft but easier to use than Mailchimp for an affordable price (I don't 100% agree that it has the power of Infusionsoft, but it's for sure a very solid solution if you're just getting started with email marketing).
Q&A Session from Nathan Barry Masterclass (45:25):
Q: How often do you email broadcasts if you have people on a sequence?
Answer: If you are just sending a 1 broadcast every 2 weeks or so it doesn’t matter, but if you publish and send 2 broadcast emails a week, you should look to not send until people have completed your sequence before they get your broadcast emails.
Q: How do you transfer your list from Mailchimp to ConvertKit?
Answer: Go to help.convertkit.com there is tutorial on how to transfer your list and w even have an automated importer to switch your Mailchimp list into ConvertKit with tags. Contact ConvertKit support if you need help.
Q: How is ConvertKit is different from Drip / LeadPages?
Answer: Drip is a good tool and is geared for more automations and tracking a lot of stuff for every subscriber to do more direct sales. ConvertKit is great fit for one to many sales.
Q: How is ConvertKit different from ActiveCampaign?
Answer: ActiveCampaign is like the new Infusionsoft and has more advanced automations. If you want something that is easier to setup then use ConvertKit. The difference is ConvertKit doesn’t have as much sophisticated automations like ActiveCampaign does.
Q: How many emails do you send to your new sign ups?
Answer: Nathan has 8 emails over 30 days. This is built in as a template into ConvertKit email sequences so it tells you what you should use.
Q: How many people do you send emails to and how is ConvertKit’s email deliverability?
Answer: People are sending over 110 million emails through ConvertKit. ConvertKit has good deliverability because they restrict who can use it to people who are sending great content and getting 20%+ open rates.
Q: Double opt in vs. single opt in?
Answer: ConvertKit has link to get the incentive (like a PDF) you giveaway and when they click that link they get confirmed as double opt in as well as download the file. You can also set your emails to single opt in if you want.
Q: Can you send emails in your sequence on different times?
Answer: Not right now, but it is high on our roadmap (it's now possible to do this as of 2019).
Q: Is it better to send text or html email?
Answer: I don’t think you should send beautiful designed html emails. Send it as text and you can bold, italic, make the text different colors or add images. This is a better way to engage and people being able to view/read them.
Q: Does ConvertKit integrate with OptimizePress?
Answer: Yes and ConvertKit now has 50+ direct integrations. If there is integrations you want let us know. We have direct integration with LeadPages and ClickFunnels. Also WebinarJam and EasyWebinar are integrated.
Q: How do you deliver lead magnets with ConvertKit?
Answer: Use a link inside the confirmation email that downloads the file. Just create a new form for a post if you want to deliver a content upgrade for your post.
Q: What external Mic do you use?
Answer: Nathan Barry uses Snowball mic, says it works good. I was using Audio Technica ATR2100 at the time (now I have a much more professional setup, but for starters ATR2100 works really well).
Q: How do subscribers get on our list from our website?
Answer: you use a ConvertKit form that you embed on your website and they will subscribe to your ConvertKit account to manage.
ConvertKit is able to be translated into other languages. You can use tags to segment people on your list by language they want to receive.
Q: Can you do exit intent popup with ConvertKit?
Answer: Yes, you can use that setting when you create your form in ConvertKit
Q: What is ConvertKit adding?
Answer: Updates coming to Email Sequences like the time feature and being able to customize the content in your email based on tags like just the call to action at the end of your email (ConvertKit now has an pretty awesome visual automation builder, and many new features since we recorded the masterclass).
Q: Affiliate platforms to use with ConvertKit?
Answer: Nathan, suggests using GumRoad or SamCart as your checkout/payment page and use their affiliate system with ConvertKit.
Q: Website platforms you integrate for blogging?
Answer: You can just add your form into whatever website you have. Recommend using WordPress, but look at SquareSpace as a website builder tool.
Q: Why use ConvertKit?
Answer: It was built for bloggers, authors (content creators) so it has system built on subscribers, tags and email course sequences that is easy to use.
Action Steps From Nathan Barry's Masterclass Session
- Start simple with email automation rules and having an email course that goes out automatically when someone subscribes.
- Add an automated pitch email sequence to sell your product after your email course builds trust.
- Tag customers who bought so you can exclude them from your pitch and use a follow up sequence just to them to help them use your product
- Segment your list with a link trigger in your emails to automatically tag who is interested in that topic.
- After you launch, send an email to get feedback on why they didn’t buy and offer a downsell lower priced option to convert more sales.
Connect With Nathan Barry Online:
Other Relevant Links & Resources Mentioned:
Now It's Your Turn
There you have it...
The 8 marketing automations you need today!
What's your biggest takeaway or lessoned learned from this masterclass session with Nathan Barry of ConvertKit?
Please share your thoughts in the comments section below!
And don't forget to grab your 1 month free trial of ConvertKit here.
Thanks so much for checking out this masterclass interview with Nathan Barry, I appreciate YOU!
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