About This Masterclass With Mariah Coz:
In this expert masterclass session (originally featured on Navid Moazzez's List Building School Virtual Summit 1.0), Mariah Coz shows you her step-by-step process to create a highly engaged pre-launch email list, lead magnet and landing page for your online course + massive Q&A.
In This Masterclass Session With Mariah Coz, You'll Discover:
Key Takeaways From Mariah Coz's List Building School Expert Masterclass Session:
How to build a VIP email list to pre-launch your course
Simple ways to grow your pre-launch email list using strategies you can do today (6:27)
- Type of lead magnet provent to convert and how you can create your own in 10
- How to create a landing page for that lead magnet and set it up for success with tools.
- How to create a welcome gate for your site to turning new visitors into subscribers.
- How to upgrade your blog or website for maximum subscribers.
- How to get traffic to your site once it is optimized for getting subscribers.
How many subscribers do you need to have a successful course launch (7:32)
Step #1: Creating your Launch related Lead magnet (12:47)
Step #2: Create a landing page for visitors to find and get your lead magnet (17:33)
Step #3: Create your Welcome Mat (23:00)
Step#4: Upgrade your blog and website (26:33)
Lead magnet, Landing page, Welcome mat and Content upgrades convert traffic into email subscribers.
How to get traffic to all of these things you set up on your site (30:58)
Step #5: Guest Posting to grow your list (31:11)
1. Find a tutorial or how-to actionable post on a blog that you read + subscribed to.
2. Follow the how to post and document everything you do to measure your results.
Q&A Session with Mariah Coz (42:50)
Q: What is your take on having custom domain URL for your course?
Answer: Down the line you are going to wish you did it earlier. This way you can easily promote it and have it become your signature online course that is branded for that topic.
Q: What do you think about the case study strategy?
Answer: People don’t realize how big it is to be featured on someone’s site and course because it consistently drives a lot of targeted traffic to you. The key with having the numbers and screenshots is it makes it easy for the influencer to use you as a case study.
Q: What tool do you use to make the Welcome Mat?
Answer: Mariah uses SquareSpace and she recommends it because it’s more affordable than LeadPages and you can create cover pages as your welcome mat on your homepage or as your landing page.
Q: What do you put in your button text to get them to click and download the lead magnet?
Answer: Get a result like Start your adventure, get healthy today. Whatever their desire is should be your call to action button text. Mariah's CTA is Start your course or Connect with your influencers.
Q: What tool do you use to create your lead magnet?
Answer: Mariah uses Pages which is a Mac app to create documents. You can use Canva or Photoshop. You make a link for your lead magnet in your guest post that will drive traffic to your landing page.
Q: Is it a lot of work to have multiple URL’s for your courses?
Answer: I would say no because you are only driving targeted traffic to these URL’s for that course. It’s not siphoning off your main website traffic.
Q: How do you get your new domain URL?
Answer: I use Namecheap.com I like them. Google Namecheap coupon and you get a 10% off coupon to use.
Q: Can I create a welcome mat inside of OptinMonster?
Answer: Yes you can certainly do that!
Q: What if your courses are related, should they be different domain URL?
Answer: Mariah suggests having a different domain URL for each course.
Q: What do you build your site on?
Answer: Mariah built her site with SquareSpace and she doesn't think there is anything missing from not using WordPress. She uses it for all the content like home page, blog page, sales page, landing pages but it doesn’t host my courses.
Q: Do you deliver the course on your custom URL?
Answer: Mariah uses Teachable online course platform to host, deliver her courses and for checkouts and I link to course on Teachable from my custom URL landing page. You can do the same with Thinkific course platform.
Q: What about people that don’t give out advice?
Answer: If you have entertainment site instead of a site that gives information I think it would be hard to get featured as a case study. Maybe if you can be entertaining to be featured on other people’s site.
Q: What is difference between welcome mat and landing page?
Answer: The welcome mat goes on your home page of your main site and the main difference is it has a second button option to see the rest of your website and take them to your blog page. The landing page is a custom URL just for your course and this URL is different than your main site.
Q: How do you decide if an interview or a presentation is better with an influencer?
Answer: Mariah loves interviews because she knows questions that would interest her audience.
Q: Do you use bit.ly URL to share on social media to track people?
Answer: Mariah uses bit.ly when she shares links on Periscope / FB Live or use for giveaway/contests.
Q: On your website you have a email course?
Answer: If you’re first starting out and don’t have something to sell just make your resources guide lead magnet. When you do have product to sell, you can use an email course as a lead magnet to funnel people to your paid course. Don’t try to start with email course until you have product because you will most likely have to do it over and do the work twice.
Q: You have different courses now, How do you manage it all?
Answer: Yes, we do everything in 2 week sprint system focusing on 1 thing at a time using SCRUM. I was going insane trying to do this myself until I hired a team. You can’t effectively do this as a Solopreneur. Now, I have a team of 7 people that are working with me to get tasks done for each sprint project.
Q: Where did you find people to hire your team?
Answer: All of them are previous students from my courses. Navid says the same. When you have fans in your business, they know your business and if I see someone in our course community who stand out to us and pick them to hire for a project that we need.
Action Steps From Mariah Coz's Masterclass Session
- Write down 5-10 tools or resources you use and can share. This can be books, software, equipment, supplies, actual tools, websites,
podcasts. Just think about your industry.
- Make a PDF of your 5-10 Resources Guide as your lead magnet you give away when people opt in to your email list.
- Add content upgrades to your 5 most popular blog posts and use your resource guide lead magnet as your content upgrade on related blog posts.
- Create a landing page for your course on a new custom domain URL using SquareSpace, Thrive Architect (for WordPress) or ClickFunnels. Then create a welcome mat on your homepage to capture opt ins.
- Find a how to blog post to implement and document your results over time to share with that blogger/influencer as a case study to get featured with a guest post on their site.
Connect With Mariah Coz Online:
Now It's Your Turn
There you have it...
Mariah Coz showed you how to build a pre-launch email list of eager customers for your online course.
What's your biggest takeaway or lessoned learned from this masterclass session with Mariah Coz?
Please share your thoughts in the comments section below!
Thanks so much for checking out this masterclass interview with Mariah Coz, I appreciate YOU!
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