So you’re curious about Russell Brunson’s Funnel Builder Secrets: the most complete, highest level ClickFunnels package available.
Then you’re in the right place.
This is the most detailed and ultimate Funnel Builder Secrets review on the web.
But the best news is that if you buy through my affiliate link, you’ll get my special Funnel Builder Secrets Bonus Experience.
In this epic review, you’re going to learn everything there is to know about Funnel Builder Secrets, including the not-so-good stuff.
Is Funnel Builder Secrets perfect for everyone?
But by the time you’re done reading, you should know for sure whether or not Funnel Builder Secrets is right for you.
Funnel Builder Secrets is just one of many packages that ClickFunnels offers, but if it ends up being a good match for you, it can be the missing piece that explodes your business.
If you’re already somewhat familiar with ClickFunnels’ packages, you might be wondering what happened to their former top-tier package: Funnel Hacks.
In early 2019 ClickFunnels discontinued that package, but it lives on as part of Funnel Builder Secrets (most of the same stuff, including Funnel Hacks Masterclass, comes with Funnel Builder Secrets).
In my honest opinion, if you want to give yourself the best shot at making money with sales funnels, it’s hard to go wrong with Funnel Builder Secrets (as long as you can afford the “above average” price tag).
But since you made it here…you might be wondering what all the fuss is about.
My goal with this review is to give you the FULL lowdown on Funnel Builder Secrets.
But before we go any further, a full disclaimer: I am an affiliate of Russell’s course and that means I make money when you purchase through my affiliate link. With that said, if you use my link, you’ll get the same awesome price as everyone else… there are absolutely NO extra fees (although I do sweeten the deal with my EPIC Bonus Experience, which isn’t available anywhere else on the internet).
Secondly, there’s something you should know about Russell Brunson, the man behind the madness:
He actually cares about his students’ success!
…and on top of that he’s one of the world’s leading experts on the science of sales funnels.
For me, that’s reason enough to get Funnel Builder Secrets, and if you already know you want to buy Funnel Builder Secrets, you can do so by clicking the button below.
I only recommend products that I can stand behind 100% (I already own Funnel Builder Secrets for a reason).
This epic in-depth Funnel Builder Secrets review is long, so I created a table of contents below for easy navigation to the parts that most interest you.
Let’s dive in!
Table Of Contents
Part 1: What Is Funnel Builder Secrets?
As I already mentioned above, Funnel Builder Secrets is the most premium version of ClickFunnels available.
In a nutshell, Funnel Builder Secrets is EVERYTHING you need to go from absolute beginner to sales funnel master in the shortest time possible (the only thing that could make it better is The One Funnel Away Challenge, but you can get that and Russell’s Affiliate Bootcamp for only $100 buy clicking here).
Throughout his career, Russell has worked closely with monster moguls like Tony Robbins, Dean Graziosi, Marcus Lemonis, and John Reese (btw…John once made $1 million in 18 hours with sales funnels). He even partnered up with Tony and Dean to create the Knowledge Business Blueprint.
In fact, Russell even bought John Reese's Traffic Secrets program for just around $1 million (a course that’s included FREE with Funnel Builder Secrets).
IMPORTANT SIDE NOTE: Funnel Builder Secrets is usually sold through Russell’s webinar, so if you visit the landing page don’t be confused when he talks about “the webinar.” 😉
Now for a quick overview of Funnel Builder Secrets before we dig in a little deeper:
Funnel Builder Secrets Overview
When it’s all said and done, Funnel Builder Secrets is packed to the brim with some pretty epic content.
For one, you get either 6 or 12 months of access to the Etison Suite plan (the highest level of ClickFunnels which includes Backpack and Actionetics).
On top of that, you’re going to get:
- Funnels Hacks Masterclass
- Funnel Builder Secrets Training
- Traffics Secrets Membership
- 12 Months access to Funnel Scripts (one of my favorite Russell Brunson products that will light your sales copy on fire).
- Unlimited Funnels Bonus (build as many funnels as you can handle)
- 30-day money-back guarantee
If you want to go all-in with the ULTIMATE ClickFunnels package and take your funnel building to the MAX, you can add 8 ClickStart coaching calls to the deal too. This gives a ton of 1-on-1 time with a dedicated ClickFunnels coach who will answer questions and help you troubleshoot your funnels.
Now, with that said…
The Standout Pro's And Con's Of Funnel Builder Secrets
Here are just a few of the pros and cons that I’ve notice about Funnel Builder Secrets for myself:
Part 2: Is Funnel Builder Secrets Right For Me?
Funnel Builder Secrets is targeted at:
- Anyone who is brand new to funnel building and wants to set themselves up for success.
- Anyone who wants to grow an email list.
- Anyone who already runs a business and wants to take their customer acquisition to the next level (this is me…I still use ClickFunnels to promote my personal brand and fill my summits).
…but Funnel Builder Secrets is especially relevant for anyone who is in a rough patch in their business, or even whose company is collapsing.
Alex and Leila Hermosi, for example, resuscitated their crumbling business with ClickFunnels.
In less than a year (8 months to be exact), they went from the brink of disaster to a $10 million success story.
Here are a few groups that Funnel Builder Secrets will be especially relevant for:
Person #1: Someone who wants to promote a virtual summit.
Are you planning to host a virtual summit? I encourage my Virtual Summit Mastery students to grow their audience with ClickFunnels. Funnels are a great way to promote your event and increase your reach.
Person #2: An established expert.
Do you already have a well-established audience? Use the strategies in Funnel Builder Secrets to upsell them with one-click upsells and grow your audience with custom autoresponder sequences using Actionetics.
Person #3: Someone who wants to start an online business.
Are you looking to start an online business from scratch? Connect with your ideal audience by taking COLD traffic, WARMING them up, and converting them as HOT leads.
Person #4: People who want to become affiliates.
Don’t have a product of you own to sell? No problem! Use ClickFunnels to sell other people’s products as an affiliate. While you’re at it, you might as well join ClickFunnels’ affiliate program (it’s one of the best recurring affiliate programs out there with 40% commissions on all products and services).
Although ClickFunnels can enhance almost any type of business in any industry, it works especially well for:
- Agencies and Freelancers
- Network Marketers
- Ecommerce and Informational products
- Coaches and Consultants
- Business-to-business (B2B) companies
- Local businesses (dentists, real estate agents, chiropractors, etc.)
Here are a few more signs that Funnels Builder Secrets might be right for you:
Funnel Builder Secrets Is Right For You If:
- You’re plan on using advanced features like Actionetics and Backpack.
- You plan on running more than 20 funnels (the basic version of ClickFunnels is limited to 20 funnels).
- You already sell your own product or service and you want to 10x your growth.
- You will use Funnel Scripts to help you create high-converting copy.
- You might implement an affiliate program for your business and could use a tool like Backpack.
- The technical aspects of ClickFunnels seems overwhelming and you want extra guidance.
- You want to seriously commit to the ClickFunnels platform and see what it’s fully capable of (there’s a reason why people rave about getting rich with ClickFunnels…and that’s because when you turn it on full blast, it turns into a serious revenue-generating machine).
Funnel Builder Secrets Is NOT Right For You If:
- You already know how to build funnels and you don’t need to run more than 20 funnels.
- $97/month for the basic ClickFunnels plan is all you’re willing to spend.
- You don't need to set up an affiliate program and/or email automation in your business.
Part 3: Why You Need To Upgrade To Funnel Builder Secrets
In my opinion, there are two main reasons why you would want to upgrade to Funnel Builder Secrets:
REASON #1: You are just getting started with funnels and you want to arm yourself with a high-end package that can jumpstart your sales.
REASON #2: You’ve been working with funnels for a while now already, and it’s time to take your funnels to the next level.
Either way, Funnel Builder Secrets is not for the “casual” funnel builder…
It’s for people who are serious about succeeding online, like Drew Canole and his partner Jamel, the owners of Organifi.
When they launched their first physical product, they knew exactly who they should model their funnels after: Russell (one of the first businesses that Russell funnel hacked was his own supplement company).
Drew and Jamel’s business was already at the million-dollar-a-year mark, but they knew they could do better with a little funnel optimization…
By fully optimizing with ClickFunnels, they were able to 20x their business!
Watch Drew and Jamel’s story here:
There is one MAJOR caveat to this story, however, and that’s that Drew and Jamel hired Russell to personally hack their funnels.
You might not be able to fly Russell out for a few days, but maybe you can afford Funnel Builder Secrets.
For myself, I decided to go all-in with Funnel Builder Secrets because my personal brand business has been doing well for a few years now, and I felt like it was time to get more efficient with my funnels.
Efficient funnels can make a huge difference with promoting virtual conferences — more people attend when your funnel is fully dialed in.
If you’re at a similar stage in your business, Funnel Builder Secrets can give you the extra boost you’ve been looking for…
At the same time, Funnel Builder Secrets can take you from ground zero to full-time income just as effectively.
For instance, one of the hardest things to learn (and one of the most expensive things to buy) is quality sales copy that converts.
Here’s the unforgiving truth about online marketing: it doesn’t matter how perfect your funnel is…if the words on the page suck, it’s not going to convert.
Luckily for you, Funnel Builder Secrets comes with a software that can create killer copy for you.
Learning how to write great copy can take years…or you can just use Funnel Scripts, the copywriting software that creates high-converting copy in as little as 10 minutes.
But this is just ONE of the ways that Funnel Builder Secrets helps you overcome major funnel hacking hurdles…
You’ll also get tons of actionable training from Russell in his Funnel Hacks Masterclass.
Here’s a closer look at the massive value that’s inside Funnel Builder Secrets:
Part 4: An In-Depth Look Inside Funnel Builder Secrets
There’s a whole lot going on inside of Funnel Builder Secrets (Russell tends to over-deliver on value…I hope that’s cool with you 😉).
I mentioned at the beginning of this article that Russell is one of the few online entrepreneurs and course creators that truly cares about the success of his students…
Well, the insane value inside of Funnel Builder Secrets is the perfect example of that.
Now let’s peek under the hood of Funnel Builder Secret’s incredible features:
ClickFunnels Etison Suite: 6 or 12 Months Enterprise Account
ClickFunnels revolutionized digital marketing by making funnels accessible to entrepreneurs of all levels.
It’s more than just a page builder… ClickFunnels actually builds optimized sales funnels with the click of a button, including:
- Opt-in Funnels: Generate leads and build an email list fast.
- Sales Funnels: Sell your products with one-click upsells and downsells.
- Membership Sites: Create a membership site in under 10 minutes!
- Webinars/Virtual Events: Use it to promote and automate your webinars and online summits.
Here's a quick demo from Russell showing you how easy it is to create a funnel using ClickFunnels:
Want to build an army of affiliates to sell your products just like Russell does?
ClickFunnels has a tool for that… and it’s called Backpack.
Use it to add an affiliate program to ANY of your sales funnels.
Setting it up is super easy, all you have to do is…
Step #1: Decide what percentage you’re going to pay your affiliates.
Step #2: Set up a commission plan and customize it.
Step #3: Add different levels of affiliate types (if you want to give different percentages to top sellers).
Step #4: Add an affiliate program to any funnel using just 2 pages.
Step #5: Use the Affiliate Center Dashboard page to manage your affiliate program.
But one of my favorite Backpack features is that you get to run contests (affiliates love a good contest).
They really pump your affiliates up to make more sales, and how you run the contests is entirely up to you.
All you have to do is send them an email about the contest, update the affiliate commission settings, and create a Contest Leaderboard on your Affiliate Area page.
Robust features like these are what makes Funnel Builder Secrets worth the price tag.
Actionetics is an autoresponder that does more than just send emails — it also tracks visitors and segments them based on the actions they take.
With Actionetics, you can create custom follow-up sequences that boost conversions.
My favorite feature is that it rates customers based on customizable metrics.
Everyone in your email list gets a “Value Score,” and you can use it to keep a close eye on HOT leads.
Actionetics even lets you design your emails right inside the software, so you don’t have to juggle multiple programs if you don’t want to.
Pro tip: use Funnel Scripts to instantly create high-converting emails, then load them directly into Actionetics.
Funnel Builder Secrets Training
Funnel Builder Secrets Training is the training course for you if you’re like, “I’m not a geek! I don’t know how to use this funnel stuff!”
If this sounds like you, then after you buy, go straight to Funnel Builder Secrets Training and press “PLAY” on the first Quickstart video (“The Death Of The Website”).
What’s great about this course is that it gives you all the fundamentals first, then quickly ramps up the pace so that you don’t waste any time twiddling your thumbs.
For example, Module 7 is entirely dedicated to optimizing you funnels for mobile.
Did you know that now well-over 50% of all activity on the internet now comes from mobile devices?
This is something that most funnel courses fail to address, so it’s nice to see a whole section dedicated to it.
But this course doesn’t just explain the concepts to you, they take you by the hand and show you step-by-step how to design mobile-friendly pages.
Funnel Builder Secrets Training breaks down all the layers of a high-converting funnel into 10 modules:
- Module 1: Funnel Overview
- Module 2: Creating Your Offer (including the Hook, Story, Offer that’s taught in The One Funnel Away Challenge)
- Module 3: Picking Your Funnel Strategy
- Module 4: Copywriting
- Module 5: Power Editor Basics
- Module 6: Funnel Design
- Module 7: Mobile-Friendly Funnels
- Module 8: Integrations
- Module 9: Launching Your Funnel
- Module 10: Intro to Traffic Secrets
You’ll also find several “Deep Dive” sessions on The Science of Funnels, The Art of Funnels, Follow-Up Funnels, and more…
The Science of Funnels is an entire training course based on Russell’s DotCom Secrets book, and The Art of Funnels is another 7 hours of material breaking down another one of his best-selling books, Expert Secrets.
And yes, it’s actually Russell himself teaching these courses…not some mystery guy or gal hidden behind a screen share…
This is my least favorite part of Funnel Builder Secrets Training, btw — most of the content doesn’t feature Russell himself.
PLUS Funnel Builder Secrets Training comes with tons of additional bonus content, including over 2 dozen lessons in Funnel Hacking 201 – Spy for Profit, which shows you how to find profitable niches.
It even shows you how to take action by modeling what’s already working for other marketers.
This is the bread-and-butter of funnel hacking, and it’s how Russell and every other uber-successful funnel builder accomplishes amazing things online.
Funnel Hacks Masterclass
In Funnels Hacks, also known as the Funnel Hacks Webinar, Russell teaches over 14 lessons on how to get the most out of ClickFunnels.
Here’s just some of what Russel covers in his Funnel Hacks Masterclass:
- How to Build Pages and Funnels in ClickFunnels
- Automated Webinars
- Webinar Funnels
- Opt-in Funnels
- Sales Funnels
- Launch Funnels
- Membership Sites
- Fast Product Development
- Funnel Hacking
So you’ve built your first funnel…
Now you just have to send traffic to it.
- Market Research
- Keyword Science
- Leveraging Other People’s Traffic
- Google Adwords
- Facebook Ads
- Traffic Retargeting
- YouTube Marketing…just to name a few.
It even dives deep into the science of copywriting with Copywriting Secrets, where you’ll learn…
- The Core Elements of Copy
- 37 Power Words
- Headline Formulas
- Bullet Letter Formulas
- Writing HTML Title Tags
Russell even has a section on video sales letters, so you’ll know how to create epic video content…
On that note, do you remember how I told you that Russell likes to over-deliver?
If you think that Copywriting Secrets is an impressive bonus, just wait until you experience the power of Funnel Scripts.
You’ll also get 12 FREE months of Funnels Scripts: an epic piece of software that creates all types of high-converting sales copy… all you have to do is fill out a simple form and answer basic questions about your product or service, like…
- Target keywords
- Product offer
- Ideal customer
…and Funnel Scripts will bust out headlines, email sequences, Facebook ad copy, and sales letters that are proven to drive sales.
In fact, Funnel Scripts includes all of the scripts from Russell’s Expert Secrets and DotCom Secrets books, as well as tons of templates that Russell and his partner (master copywriter Jim Edwards) took years to perfect.
Want to instantly create customized copy using the Epiphany Bridge Script from Russell’s Expert Secrets book?
All you have to do is fill out the form (roughly 2 dozen questions) at hit the “BUILD” button, and VIOLA!
Funnel Scripts automatically writes the copy so you don’t have to.
I was a newly divorced father trying to replace my private practice income online.
I really wanted to reinvent myself so I wouldn’t have to not live near my kids….”
You get the idea.
In most cases, you’re going to have to do some editing and polishing to get it just right… but for the most part Funnel Scripts spits out ready-to-roll email copy, webinar scripts, sales copy and much more.
Not bad for a FREE bonus, huh?!
Part 5: Funnel Builder Secrets Pricing
When it comes to the pricing of Russell’s Funnel Builder Secrets, you have 3 options:
OPTION #1: 6 months of ClickFunnels Etison Suite PLUS all the epic bonuses for $1,997.
OPTION #2: 12 months of ClickFunnels Etison Suite PLUS all the epic bonuses for $2,997.
OPTION #3: 12 months of ClickFunnels Etison Suite PLUS all the epic bonuses, and 8 ClickStart Coaching Calls for $5,997.
When you break down the math, OPTION #2 is a bigger bang for your buck than OPTION #1.
With OPTION #2, the price works out to only $249/month for access to Etison Suite.
OPTION #1, on the other hand, costs $332/month.
So if you’re willing to commit to ClickFunnels for a whole year, then I’d definitely recommend going for 12 months of Etison Suite for a one-time fee of $2,997.
If the investment still seems expensive, keep in mind that Funnel Builder Secrets comes with a 30-day money back guarantee, so you’ll get to test drive it first.
Part 6: Funnel Builder Secrets Frequently Asked Questions (FAQs)
Here are some of the major frequently asked questions (FAQs) I see people ask about the Funnel Builder Secrets offer…
Q: Can you become a ClickFunnels affiliate with Funnel Builder Secrets?
Yes, in fact becoming a ClickFunnels affiliate is as easy as clicking right here.
The courses inside of Funnel Builder Secrets will teach you how to master the science of funnels, but if you really want to crush their affiliate program, I recommend registering for Russell’s FREE Affiliate Bootcamp.
Q: How much money can I make as a ClickFunnels affiliate?
Believe it or not, ClickFunnels has one of the best affiliate programs known to man.
For every customer you refer to ClickFunnels, you’ll get 40% of all the revenue they generate…for life (they use sticky cookies to track each customer’s journey).
But here’s what’s really amazing:
You won’t just make money on the first transaction…you’ll cash in on EVERYTHING else they buy…ever).
Q: How is Funnel Builder Secrets different from Funnel Hacks?
Funnel Hacks was ClickFunnels old premium package, but in March 2019, it went extinct (sort of).
Actually, it still lives on in the form of Funnel Builder Secrets, which includes all the same things (plus a little extra) so you aren’t missing out on any of the good stuff.
As of right now, Funnel Builder Secrets is the most DELUXE package that ClickFunnels offers.
Q: Can Funnel Builder Secrets help me write better sales copy?
It would normally cost $800, but it comes FREE with your purchase of Funnel Builder Secrets.
Funnel Scripts writes high-converting copy for you…all you have to do is provide your target audience, what you sell, and keywords…
…then Funnel Scripts creates killer headlines, emails, sales copy, video sales letters, and FB ads with the click of a button.
Q: Can Funnel Builder Secrets help you get more traffic?
Yes, Funnel Builder Secrets comes with Traffic Secrets, Russell’s most in-depth training on how to drive MASSIVE traffic to your funnel.
It explains all the different things that affect traffic flow, including…
Google Analytics, pixel tracking, keyword targeting, social media tags, evaluating markets for profitability, the secrets to great copywriting, email marketing tactics, and more…
Q: Does Funnel Builder Secrets come with coaching to help me get the most out of ClickFunnels?
Yes and no… it depends on which plan you go for…
The highest level of Funnel Builder Secrets includes 8 ClickStart Coaching Calls.
You’ll be assigned a dedicated ClickFunnels coach who will be your right hand man.
The only catch is that it costs $5,997, but in return you’ll have a direct line of communication with an expert who knows EVERYTHING there is to know about using ClickFunnels to generate MASSIVE revenue.
If you have a lot of money riding on your next funnel, it could be worth the investment (an extra $3k is nothing when it comes to a big product launch or automated sales funnel that will make you money for years to come).
Q: How many funnels can I run when I buy Funnel Builder Secrets?
Funnel Builder Secrets gives you unlimited funnels.
This is one of the core benefits of upgrading from ClickFunnels Basic, which only lets you run up to 20 funnels at a time.
If you plan on having a lot of funnels, then Funnel Builder Secrets is the way to go.
Does Funnel Builder Secrets come with any special bonuses?
Yes…Russell should really change his middle name to Russell “Bonus” Brunson!
In addition to getting unlimited ClickFunnels for either 6 or 12 months (depending on the package you choose) you’ll get…
- Actionetics (email autoresponder)
- Backpack (affiliate program software)
- Funnel Hacks Masterclass (webinar where Russell shows you how to get the most out of ClickFunnels)
- Traffic Secrets Membership (epic course that teaches you everything from Google SEO and keyword research to the secrets of copywriting.
- 12 months of Funnels Scripts (software that writes high-converting, custom sales copy for you).
- Funnel Builder Secrets Training (helps you lock down the basics of ClickFunnels.
PLUS after the 30-day refund period you’ll get access to my EPIC Funnel Builder Secrets Bonus Experience.
Q: Is Funnel Builder Secrets worth the price?
It really depends on what your needs are and where you’re at in your entrepreneurial journey.
$1,997 may seem like a high price at first glance, especially when you’re new to funnels, but if you know that you’re ready to go all-in with sales funnels, then Funnel Builder Secrets is a hell of a deal.
On the same note, if you know that you want ClickFunnels for a whole year, then you should definitely go for the $2,997 version because it works out to $249/month compared to $332/month for the 6 month plan.
Part 7: Funnel Builder Secrets Reviews & Testimonials (Other Customers)
Here are some testimonials from real customers who are raving about the results they’ve gotten with Funnel Builder Secrets and ClickFunnels.
Disclaimer: Testimonials shown are real experiences from real students of Funnel Builder Secrets and/or ClickFunnels. Their results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond our control. We make no earnings claims or return on investment claims, and you may not make your money back.
Part 8: My Epic Funnel Builder Secrets Bonus Experience
Below are the details about the epic bonus experience you’ll get when you join Funnel Builder Secrets via my affiliate link.
My special Funnel Builder Secrets bonuses to be announced soon.
Note: All bonuses will be delivered after the 30-day refund period of Funnel Builder Secrets is over.
Part 9: Funnel Builder Secrets Review Conclusion: Would I Buy The FBS Program Again?
When it comes down to it, Russell’s Funnel Builder Secrets is the highest-level ClickFunnels package you can buy… so if you really want to skyrocket your funnel building success, it’s really a no-brainer to buy.
Besides, I’m throwing in my EPIC Funnel Builder Secrets Bonus Experience, which makes it an even easier decision.
Russell Brunson is the #1 expert and authority on sales funnels, and his ClickFunnels software has been one of the single most influential forces in the world of digital marketing.
Who better to teach you how to drive traffic, warm up cold leads, boost your email list, and make MASSIVE sales.
Most experts don’t really care about the success of their customers as long as they buy their products, but Russell is one of the rare few who actually put their heart where their mouth is.
To me, that’s enough reason to subscribe to Funnel Builder Secrets (besides, there’s a 30-day money back guarantee, so there’s really no risk at all).
For Russell, student success is his #1 metric (this really resonates with me) and that’s why it’s an easy decision for me to promote his products. Not only does he make the best software and courses in the world for crushing it with sales funnels, but he consistently over-delivers on value.
I mean, seriously…EVERY software package and course that he puts out is overflowing with bonus material, and Funnel Builder Secrets is no exception.
People pay tens of thousands of dollars to get in-person advice from Russell, and with Funnel Builder Secrets you get the same core education with his training courses.
So YES, I’d definitely buy Funnel Builder Secrets if I didn’t own it already.
If you want to put your funnel hacking (and the growth of your business) on the fast track, then the only question left to ask is…
What are you going to sell with your first or next sales funnel?
Let me know in the comments below.
If you have any more questions about Funnel Builder Secrets and/or any of my exclusive bonuses, please leave a comment below and I’ll get back to you.